San Lorenzo Valley Tourism, Branding and Marketing

SLVThe first San Lorenzo Valley Tourism, Branding and Marketing meeting was held at the historic Felton Covered Bridge Park.  The discussion focused on developing a location and signage system, participation with the Santa Cruz County Conference and Visitors Council, mass transportation, and a marketing brochure that would also feature a mobile application.

In addition, there was discussion regarding outreach to visitors staying at local campgrounds, the Caltrans tourist-oriented directional signage program, entry signs, signage consistency between the towns (but also allowing each town to have their own identity), an archway, trolley, Metro service, electric car charging outlets, a referral network, etc.  Everyone was issued homework at the meeting to provide a list of where they take family and friends who are visiting the Valley — and not just the obvious places.